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10 Web Site Design Tips Guaranteed To Attract Visitors And Get Them To Spend More Time On Your Site
Marketing through a website is different in some ways from other forms of marketing yet there are many aspects which are virtually identical.
It's different in that the technical requirements of the medium itself are different but that's where most of the differences end. The basic principles of marketing remain the same and, of course, the objective is the same – to entice people to buy your product or service.
What Every Web Site Needs To Do
When Marketing through the Web you should remember these five words: Attraction, Interest, Desire, Action and Satisfaction. Your website should be able to fulfill each of these concepts in order to not only entice visitors to your site but to keep them there and turn them into customers.
Web site design is more than simply finding a cool photo you like and a color that works with your company's logo. It also incorporates readability, functionality, and usability - all of which lead to your most desired outcome: making your website work for your business.
Burn These 10 Tips Into Your Brain
It's impossible to compile a list of 10 web site design tips without mentioning at the beginning that it's only a partial list of the things you need to do to make your online business succeed. There are literally scores of important web design considerations, and we'll talk about them later in this article but, first, we need to explore some basic principles of good design without which none of the others will matter.
1. Aesthetics-only May Not Click With Your Visitors
When people search the Internet they are looking for information, not beautiful web sites. Unfortunately, too many web designers are preoccupied with aesthetics, or "coolness". They forget that effective web site design requires that you incorporate certain fundamental elements that will make your web site work for your visitors.
So keep this fact in mind: Fancy graphics and the latest cool animations, sound, etc, most likely will annoy your visitors.
2. It's All About Readability
Make "readability" a fundamental part of your web site design. If you want a professional-looking web site that encourages visitors to read about your business, products, or services, the first thing to do is make sure visitors can, in fact, read what's on your pages easily.
Stay away from all capitals in your writing and use common fonts that are easy to read. The standard fonts that most web surfers are used to are Arial and Verdana. Don't try to be different.
3. Let Logic Prevail
Organize your content into logical sections. This takes some planning but it's key to a successful website. Make it a snap for visitors to find the information they're looking for.
4. Browsing Is Not The Same As Reading
Incorporate headlines into your web site design. Web users will browse more often than read. Because of this it's important to use headings and subheadings to give visitors a quick idea of what your page has to offer.
Someone in a hurry should be able to scan your headings and subheadings to quickly understand what products, services, benefits, or other information they will find on the page. Put your most important phrases in bold letters, too.
5. Use Bullets To Hit The Mark
Grab your visitors' attention by including:
Section Titles and
The visual experience on a web site is quite different than on a printed page.
6. Eliminate Background Noise
Never, repeat, never use patterned or distracting background images as part of your web site design. Your content will be "lost" in the noise.
Web Site Design is more than graphics, pictures, and words. Web sites need to fit your image, your customers, and search engines.
Professional Digital Photography is the most cost effective way to capture real life images for use in your web site and publications.
Internet Based Services provide value to your customers and are another way to set yourself ahead of your competition. Newsletters and email campaigns are examples.
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